What are some good email marketing tools for small businesses?
Last Updated: 27.06.2025 08:23
Deliverability: Historically, some users have reported deliverability issues, although Mailchimp has made efforts to improve
Good deliverability: Known for good deliverability rates.
Pros:
Try Free Trials/Plans: Sign up for free trials or free plans to test the platforms firsthand.
Sendinblue (Brevo):
A/B testing: Allows you to test different email versions to optimize your results.
User-Friendly: Offers a user-friendly interface.
Cons:
For creators and bloggers: ConvertKit is designed with creators in mind and has a good range of features.
Why are American university students fine with sharing a room?
Templates: Provides a wide range of pre-designed templates to help you create visually appealing emails
SMS Marketing: Great for SMS marketing.
Pros:
What measures can companies take to overcome the global talent shortage in IT outsourcing?
Interface: The interface can feel a bit clunkier compared to Mailchimp and ConvertKit.
Cons:
ActiveCampaign:Pros:Powerful Automation: Has incredibly robust automation capabilities.Segmentation: Very advanced segmentation options.CRM: Includes CRM features to manage your contacts and sales pipeline.Integrations: Integrates with a wide range of other tools.Cons:Learning curve: The platform has a steeper learning curve due to its extensive features.Pricing: Can be expensive, especially for the higher-tier plans.
How Many Burgers Are Too Many Burgers? Here's What Health Experts Advise. - HuffPost
Templates: The design options for emails are more limited compared to some other platforms.
For all in one platform: GoHighlevel is a great option but has a steep learning curve.
Pros:
Saquon Barkley unveiled as ‘Madden NFL 26’ cover star with famous backwards hurdle - New York Post
For beginners and those on a budget: Mailchimp's free plan is a great starting point.
ConvertKit:
GetResponse:
Nothing Phone (3) camera, battery and charging specs spill in new leak - Notebookcheck
Cons:
Define Your Needs: What are your email marketing goals? What features do you need?
Automation: Includes automation features to save time and create workflows.
Stock Market Today: Dow Futures Waver Ahead of U.S.-China Trade Talks — Live Updates - WSJ
Customer support: some users have reported issues with customer support.
there are many email marketing platforms available, and the best one for a small business depends on its specific needs and technical expertise. Here's a breakdown of some top-rated options, including considerations for small businesses:
.Automation: Offers basic automation features for welcome emails, follow-ups, and more.
Trumpworld Is Fighting Over ‘Official’ Crypto Wallet - WIRED
Top-Rated Email Marketing Tools for Small Businesses
Pros:
Focus on creators: Specifically designed for bloggers, authors, course creators, and other creators.
What is the future of AI in 2024?"?
Affordable pricing: Generally offers competitive pricing, especially for transactional emails.
Pros:
Research and Compare: Evaluate the platforms based on your needs and budget.
How do I develop the patience to read books?
For a wide range of marketing needs and good automation features: GetResponse offers good value and a user-friendly experience.
.Limited advanced features: Compared to some other platforms, the advanced automation and segmentation options might be less robust.
Price: It is more costly than other platforms
GoHighLevel:
beehiiv:
How to Get Started:
All-in-one platform: Offers email marketing, autoresponders, landing pages, webinars, and more in one place.
Focus on Newsletters: excellent for creating and managing newsletters
Free plan: does not offer a free plan
Cons:
Features: Determine what features are essential to your email marketing strategy. Will you need automation, segmentation, A/B testing, landing pages, or e-commerce integration?
Deliverability: generally have good email deliverability rates.
Budget: Start with a platform that offers a free plan or a low-cost option to test the waters. Consider how your costs will scale as your subscriber list grows.
Complexity: Due to the wide range of features, this platform has a significant learning curve.
Cons:
Pricing: Can become expensive as your contact list grows, especially if you need more advanced features.
Interface: Can feel less intuitive than Mailchimp.
Cons:
Scalability: Consider a platform that can grow with your business as your needs evolve.
Integrations: Check if the platform integrates with the other tools you use, such as your website platform, CRM, and social media accounts.
Key Considerations for Small Businesses When Choosing an Email Marketing Tool:
Tagging & Segmentation: Excellent options for segmenting your audience based on their behavior.
Visual Automation Builder: Intuitive visual automation builder to create complex workflows easily.
Good deliverability: Known for good deliverability rates.
Limited Functionality: Compared to other platforms, it might have a bit less functionality.
Pros:
Simple Automation: Very easy to use automation features.
Analyze and Optimize: Track your results and make adjustments to improve your email marketing performance.
Recommendations:
Transactional emails: Excellent for sending transactional emails (order confirmations, password resets) alongside marketing emails.
All-in-one platform: similar to GetResponse with email marketing, SMS marketing, chat, and CRM capabilities.
Deliverability: Research the platform's reputation for email deliverability. A good deliverability rate ensures your emails reach your subscribers' inboxes.
Integrations: Integrates with many popular apps and services.
For those needing advanced automation: ActiveCampaign offers the most robust automation capabilities, but it has a learning curve.
Price: Can be more expensive than Mailchimp for the same number of subscribers.
Free plan: Offers a generous free plan for up to 2,000 contacts and 10,000 sends per month, making it a great starting point.
All-in-one platform: offers CRM, Sales, and Marketing tools for a business
Mailchimp:
Affordable: competitive pricing.
Segmentation: Powerful segmentation options for targeting your audience.
User-friendly: Known for its intuitive interface, making it easy for beginners to create and send emails.
Support: Look for a platform that provides good customer support through email, chat, or phone.
Start Small: Begin with a simple campaign and gradually experiment with more advanced features.
Ease of Use: Choose a platform with an intuitive interface, especially if you are not a tech expert. Consider the time investment for learning the platform.
Automation: More advanced automation features than Mailchimp, including a visual workflow builder.